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Senior Business Development Manager

We are looking for an experienced Business Development Manager to be responsible for identifying and targeting new business opportunities across, large and levy paying organisations. Effective and tailored account management activity to deepen relationships with existing employers to maximise account development, recognising new areas for development and growth to support the business.

Business Development
Responsible to
Head of Business Development
Monday July 19, 2021
Key Duties


  • Contribution to and ownership of national business development plan to target new and existing employers in sector/geography
  • Complete business development activity in line with Key Performance Indicators (KPIs)
  • Attend and contribute to regular sales team meetings, supporting colleagues with relevant engagement activities
  • Manage employer relationships to maximise business growth opportunities
  • Timely follow up and conversion of leads and referrals as appropriate
  • Engagement with Marketing department to identify and execute localised or national campaigns, alongside social media activity
  • Regular use of CRM platform and ensuring that all records are updated and maintained accurately
  • Contribution to and ownership of providing employers with regular and updated employer reports, in line with requirements.
  • Awareness of business capacity and competency across breadth of sectors/locations
  • Build and maintain healthy business pipeline
  • Knowledgeable about different funding streams and career pathways in sector to ensure correct IAG provided
  • Proficient and on-going understanding of Apprenticeship Levy and associated funding routes
  • Achievement of monthly/quarterly apprenticeship levy starts targets
  • Attend and contribute to events and trade shows
  • Tactical and astute in approach to identify new business opportunities
  • Conscientious and committed to effective account management
  • Engagement with Enrolment Officer to ensure smooth handover of new learners ahead of enrolment onto programme
  • Ensure CRM is being used effectively to record and track activity
  • Ensure compliance with candidates and completion of initial assessments prior to enrolment and on-going liaison with Admin department
  • Ensure all learner enrolments, both face to face and remote are in line with Quality & Compliance expectations, with all learners meeting eligibility requirements
  • Passionate and driven in terms of delivering against set objectives, whilst maintain excellent level of customer service
  • Manage key employer relationships in agreed areas to deliver an outstanding level of service at all times
  • Establish and maintain strong, long-lasting relationships with all relevant stakeholders, both internal and external
Qualifications and Experience

Knowledge and Experience

  • Strong sales knowledge and experience in sales role
  • Strong working knowledge of:

CRM systems and B2B pipeline management

best practices in large employer engagement

Previous exposure to apprenticeships/adult education desirable

Desirable qualifications

  • Level 2 Sales / Customer Service qualification
  • Information Advice & Guidance
Skills and behaviours
  • Experienced sales professional with strong track record of exceeding sales targets in a fast paced environment within large and levy paying organisations
  • Proven communicator, with the ability to engage and nurture relationships across a wide range of sectors
  • Competent in the use of technology with excellent IT skills and experience with maximising the potential of CRM system
  • Sales and target driven
  • Account Management
  • Presentation skills
  • Planning and organising
  • Influencing skills
  • Communication
  • Motivating & Engaging
  • High energy and enthusiasm
  • Pragmatic approach to problem solving

Satisfactory Employment/Disclosure checks, commensurate to job role

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