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Head of Business Development - Wales

We are seeking a Head of Business Development, based in Cardiff, Wales to be responsible for leading and developing a Business Development team across all business development activities in region, ensuring company revenue and learner start targets are consistently delivered in line with sales strategy.

Business Development
Cardiff, Wales
Responsible to
Managing Director
Sunday September 5, 2021
Key Duties


  • Provide leadership and develop business development team to create high performance culture
  • Take responsibility for effective communication & engagement of the team including structured calls, meetings and events.
  • Performance manage all members of the team to deliver outstanding individual and team results including undertaking monthly performance review meetings
  • Actively support, coach and mentor team members in the field with employer visits, IAG and presentations

Quality & Compliance:

  • Ensure initial assessments, health and Safety vetting and enrolments are completed in a timely and compliant manner across the team.
  • Manage the team to respond to and resolve enrolment queries from the Administration team in a timely manner
  • Ensure CRM is being used effectively and accurately for tracking activity and reporting


  • Ensure team maintain strong, long-lasting relationships with employers to support the achievement of sales targets
  • Support key employers and referral partners in your region as the first point of contact to deliver effective account management and maximise business opportunities
  • Work closely with the Marketing department to identify and execute localised campaigns, contributing to social media activity and attending events
  • Maintain awareness of business capacity and competency across region by working closely with Sector Managers
  • Develop your team’s knowledge about different funding streams and career pathways in sector to deliver effective Information Advice and Guidance


  • Support the development and execution of the sales strategy
  • Support team with expanding our employer base in agreed markets and geography, delivering agreed age mix of clients from both levy and non-levy paying employers
  • Monitor your team’s business development performance in line with role KPIs, ensuring that a consistent, ongoing sales pipeline is identified, leading to the achievement of sales targets
  • Ensure all BDM’s have a clear regional business development plan to target new and existing employers in sector/geography
  • Monitor the team to follow up and convert leads and referrals in a timely manner
  • Support the team in conducting employer presentations to win new business
  • Identify any suitable opportunities to promote other company service
  • Negotiate commercial contracts with larger employers
  • Support the sales director in planning and budgeting, providing realistic and accurate monthly forecasts
Qualifications and Experience
  • Direct line management experience
  • Business Development/Sales experience (B2B & B2C)
  • Marketing knowledge including use of Social Media
  • Telesales management with both internal/external stakeholders
  • Strong working knowledge of CRM systems, B2B pipeline management and best practices in sales management
  • Experience using Microsoft packages including word, excel and PowerPoint
  • Previous exposure to apprenticeships/adult education desirable
Skills and behaviours


  • Presentation skills
  • Effective leader of a remote team
  • Competent in the use and purpose of technology with strong IT skills in Microsoft office, learner management systems and CRM
  • Influencing and negotiation ability in a sales environment
  • Competent at creating and delivering Sales presentations
  • Proven communicator, with the ability to engage and nurture relationships across a wide range of sectors
  • Coaching and mentoring of team member to improve performance
  • Planning and Organisation


  • Positive and engaging
  • Inclusive and supportive
  • Innovative and pragmatic approach to problem solving
  • Committed to high levels of customer service
  • Self-motivated and goal orientated
  • Enthusiastic and flexible team player with high expectations of self and others
  • Seeks ways of continuous improvement
  • Motivating & Engaging
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