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CRM & Digital Marketing Apprentice

This is an exciting opportunity to join a fast-paced and agile marketing team working across both business-to-business and business-to-consumer markets. The purpose of this role is to assist in managing the customer database, and CRM activity to improve marketing campaign activity. This includes email campaign activity & reporting and social media.

As the CRM & Digital Marketing Apprentice you will be responsible for supporting development work on our CRM database, and providing digital marketing support to the marketing team and the wider business.

This opportunity will be available to start in  July 2021.

Responsible to
Marketing Director
Wednesday July 14, 2021
Kay Duties
  • Work with the marketing team to build and trigger tactical email campaigns
  • Assist the team and provide administrative support.
  • Strive to maintain positive working relationships across the team
  • Maintain a flexible approach to support your team and the wider business
  • Data cleanse project – updating and sorting the current CRM data
  • Ongoing management of the customer database, ensuring that it is cleansed
  • Gathering, segmenting and managing data
  • Maintaining our databases and CRM
  • Reviewing databases to update or remove outdated data
  • Data planning
  • Creating reports and educating the deal origination team on the target base and opportunities
  • Testing and using innovation to constantly improve marketing campaign performance
  • Take part in building, optimising and scaling marketing campaigns
  • Help contribute to all Aspiration Training social media platforms
  • Creating and delivering fantastic user experience for our stakeholders (Employers and Learners)
  • Promote a positive and professional image of the company and all of the services it delivers through excellent customer service
  • Stay up to date with the latest trends, competitor activity, innovations and opportunities within the CRM space to inform future activity
  • Assisting with planning, delivering and measuring targeted marketing campaigns
  • Assisting with integration and automation plans between systems such as CRM and Mailchimp, Maytas etc.
  • Defining and implementing segmented and promotional email/push communication plans
  • Plan personalised and targeted communications across email, push, paid social etc.
  • Implementing measures to reactivate lapsed and dormant customers
  • Contribute to data analysis and insight to drive market and team decisions
  • Contribute positively to growth of the business by controlling costs
Qualifications and Experience
  • Level 2 English and maths
  • An interest in CRM and database management
  • An interest in digital marketing
  • Strong MS Office skills (particularly Excel)
Skills and behaviours
  • Attention to detail is essential
  • Ability to maintain concentration for extended periods when performing repetitive tasks
  • Creative ability and willingness to self-learn and embrace new technology
  • Strong organisational skills and a good multi-tasker
  • Excellent analytical skills
  • Competent in the use and purpose of technology with strong IT skills in Microsoft office
  • Excellent written and oral communication skills
  • Planning and organising
  • Experience in database management would be advantageous
  • Level 2 English and maths
  • Basic knowledge of HTML is an advantage
  • Willingness to self-learn and embrace new technology
  • Strong organisational skills and a good multi-tasker
  • Excellent analytical skills
  • Competent in the use and purpose of technology with strong IT skills in Microsoft office
  • Excellent written and oral communication skills
  • Passionate, creative and data driven with a desire to learn and develop
  • A passion for marketing and education
  • Interpersonal communication skills, with an ability to build strong relationships with a wide range of stakeholders
  • Helpful and be able to stay calm under pressure
  • Ability to use your own initiative to solve problems
  • Seeks to learn every day and helps to improve the team and the company
  • Understands the importance of data driven decisions


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Jitterbugs – Learner

“As a result of my apprenticeships, I am doing more than I ever thought I would be capable of; including accounts, wages, staff hiring and management, as well as ensuring that the children are well looked after.”

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