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Business Development Manager - Curriculum Specialist

Do you want to work for an organisation that’s purpose is improving people’s lives through education, an organisation that is recognised as a Best Company to work for as endorsed by our team members?

Aspiration Training are a specialist, award winning training provider for England and Wales and have been delivering training across a range of sectors for over 20 years. We are an Ofsted and Estyn rated “Good” provider also, rated “Excellent” on Trustpilot.

We value each and every team member, their commitment to us and our stakeholders, the success they bring and the positive culture they create. As an appreciation of that we have a great range of benefits available including flexi-working, very generous annual leave plus a holiday purchase scheme, green car scheme, birthday rewards ranging from £250 – £1,000 per year dependent on length of service and much, much more.

We also invest in the learning and development of all team members, from induction right the way through all elements of tailored career development.

Sound good?… We are seeking a Business Development Manager – Curriculum Specialist to join our team, read below some key role remit elements to see if the role could be for you…

Business Development Manager - Curriculum Specialist
Responsible to
Marketing Director
Thursday January 5, 2023
Key Duties


  • Ensure own CPD and professional competency is maintained
  • Strive to maintain positive working relationships across the team
  • Maintain a flexible approach to support your team and the wider business
  • Build relationships with Business Development Managers and operational colleagues to drive distance learning and curriculum referrals from existing employers 

Quality & Compliance:

  • Keep up to date with and adhere to company, policies and procedures at all times 
  • Take responsibility for the protection of data in line with policies and procedures 
  • Commits and contributes to maintaining an effective safeguarding culture and takes responsibility for helping to protect colleagues and learners against any risk of harm, including all types of bullying, radicalisation or abuse  
  • Ensure initial assessments, health and Safety vetting and enrolments are completed in a timely and compliant manner.  
  • Respond to and resolve enrolment queries from the Administration team in a timely manner 
  • Ensure CRM is being used effectively and accurately for tracking activity and reporting 
  • Strive for right first-time sales and learner enrolments in line with quality & compliance expectations 


  • Promote a positive and professional image of the company and all of the services it delivers through excellent customer service 
  • To demonstrate and uphold the company values, creating a great place to work for all 
  • Establish and maintain strong, long-lasting relationships with employers to support the achievement of sales targets 
  • Support employers in your region as the first point of contact to deliver effective account management and maximise business opportunities 
  • Engagement with the Marketing department to identify and execute localised campaigns, contributing to social media activity and attending events 
  • Maintain awareness of business capacity and competency across region by working closely with delivery teams 
  • Knowledgeable about different funding streams and career pathways in sector to deliver effective Information Advice and Guidance 


  • Contributing to and executing the sales strategy for Curriculum, CPD and Distance learning packages 
  • Contribute positively to growth of the business by controlling costs 
  • Monitor own business development performance in line with role KPIs, ensuring that a consistent, ongoing sales pipeline is identified, leading to the achievement of sales targets 
  • Ownership of business development plan to target new and existing employers  
  • Responsible for generating own leads and converting them 
  • Work with the wider marketing teams to generate sales campaigns and seek new opportunities for growth  
  • Analysis and utilise CRM data for sales generation and reporting 
  • Timely follow up and conversion of leads and referrals  
  • Conduct employer presentations to win new business 
  • Identify any suitable opportunities to promote other company service refer to wider Business Development team members 
Qualifications and Experience


  • Level 2 English and maths
  • Level 4 Information Advice & Guidance
  • Driving Licence


  • Experienced sales professional with track record of exceeding sales targets in a fast-paced environment 
  • Working knowledge of using CRM systems effectively throughout the B2B pipeline process 
  • Experience of developing new business opportunities using a variety of methods including cold calling, email campaigns and networking 
  • Previous exposure to apprenticeships/adult education 


  • Competent in the use and purpose of technology with strong IT skills in Microsoft Office, learner management systems and CRM 
  • Well developed written and verbal communication skills 
  • Influencing and negotiation ability in a sales environment 
  • Competent at creating and delivering sales presentations 
  • Proven communicator, and influencer, with the ability to engage and nurture relationships across a wide range of sectors 
  • Planning and organising 


  • Adhere to the ATL code of conduct, values and behaviours 
  • Go above and beyond to stretch & challenge 
  • Be solutions focussed 
  • Be agile 
  • Sales and target driven 
  • Motivating and engaging 
  • High energy and enthusiasm 
  • Passionate and driven in terms of delivering against set objectives 

Due to the nature of work and the stakeholders we work with, we follow strict safer recruitment practices to include references, DBS and behaviour interviews coupled with competency CV and qualification checks. Furthermore, all roles are subject to an enhanced DBS upon successful employment.


This vacancy has now expired, please see all our current vacancies below


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