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Aspiration Training support Government’s new campaign to recruit thousands more adult social care staff
The Government today, 12th February 2019, announced their campaign ‘Every day is different’ which is aimed to help fill the 110,000 vacancies in the adult social care sector.
The ‘Every Day Is Different’ campaign will show how rewarding social care careers can be – 96% of care professionals feel their work makes a difference to people’s lives. It will also highlight the opportunities for progression and professional development.
The campaign aims to:
- attract new people with the right values to the sector and increase interest in adult social care as a vocation
- highlight the range of job roles, with an initial focus on direct care roles such as care workers, where there is the most demand
- equip the social care sector with the marketing tools to support the campaign and advice to recruit and retain the right people, to address a high turnover rate.
Over 1.45 million people work in the sector at the moment. It is predicted an additional 650,000 workers will be needed by 2035 to keep up with the rising numbers of people aged 65 and over.
Iain Salisbury, CEO at Aspiration Training said: “We recognise and support the importance of this Government backed campaign. Getting more people interested in and working in the health and social care sector as a whole is essential. We can confirm from experience that there are great career progression opportunities within the sector. Apprenticeships are a really great way for people to get started in the care sector and to continue on to develop and progress their careers.”
Aspiration Training offer level 2 and level 3 qualifications in Health & Social Care work as well as Management Level 5 qualifications. Details of our courses can be viewed here https://www.aspirationtraining.com/england-courses/
Visit the campaign website here http://www.everydayisdifferent.com/home.aspx